It’s fun to ponder what brands mean.
Recently, I started asking, “if ‘Photos’ represents life, what does brand X + Photos mean?”
Amazon
I immediately imagined being lost in a rainforest, not knowing how to get home.
The only word that came to mind is nonsense. Google makes life mean nonsense.
Apple
I went back to the beginning, when Steve Jobs would ask prospective employees if they had ever had sex or done acid. Whatever he had in mind, a person is not a fruit.
